Angela Su: Arise (2022)

How can design extend an artist’s vision and references? Our graphic identity, signage, and book design for Angela Su’s presentation at the Hong Kong pavilion for the Venice Biennale 2022 reflect the sci-fi and psychedelic aesthetics that the artist often draws from, casting a playful communication framework for an international audience worldwide. The graphic identity employs a custom, dynamic typographic system reimagined Stanley Mouse’s 1967 “Gathering of the Tribes” poster, paired with Frame, the metamorphous Caslon by Paul Barnes, resulting in suggestive yet uneasy juxtapositions.