PYE (2015)
PROJECT LEAD
Chris Wu
PROJECT TEAM
Abby Chen, Adriana Ramić, Chris Rypkema, Janet Chan, Julianna Santolucito, Kim Sutherland, Prem Krishnamurthy
COLLABORATOR
Mary Ping
WEBSITE
pyeshirts.com
How can an identity distill a company’s ethical values? We worked collaboratively with PYE, a vertically-integrated fashion brand, to develop a comprehensive identity system. With the same attention to craft practiced in their fields and factories every day, the identity exudes quality even in the smallest detail.