Guggenheim Museum Website Refresh (2017)
PROJECT LEAD
Chris Wu, Prem Krishnamurthy
PROJECT TEAM
Adriana Ramić, Will Ferguson
How can the craft of design help an institution to communicate consistently? When the Guggenheim decided to systematize their identity across platforms, they asked Wkshps to serve as consultants and designers for the website refresh. With detailed upgrades to the typographic palette, grid system, and overall page hierarchy, our work helped them to create a clear and fresh look.