The Bass (2016)
Alfons Hooikaas, Ben DuVall, Chris Wu, Eric Price, Jonatan Eriksson, Ly Thanh Le, Shannon Harvey, Yotam Hadar
How can an identity signal a bold future for an existing organization? A major expansion led The Bass Museum of Art, Miami Beach’s contemporary art museum, to rethink its communications. Our new name and identity system express the institution’s vitality, flexibility, and active programming.