Buffalo AKG Art Museum (2020)
Eric Price, Lizzy Onck, Sarah Demeuse
How can a graphic identity ground a full communications strategy? For the Buffalo AKG Art Museum rebrand, our team, in collaboration with Once-Future Office, developed a flexible system based on a custom typeface and distinctive wordmark with context-specific, variable punctuation. Our approach extends the museum’s storied modernist legacy while opening up a future space for dialogue with the museum’s expanded communities.